Marketing alum of many great brands.
I have followed consumer desires from accessible fashion to high fashion, to luxury travel experiences and to health and wellness. Always hoping to create work that is strategic, powerful, connected and focused on great story telling. Once you have that, being thoughtful about distribution, understanding technology and consumer desires and the having money to spend in the right places at the right moments. Then, great marketing can breakthrough.
Favorite work from years gone by.
More information by request.
Starwood Hotels' Luxury Portfolio (W Hotels, St. Regis, The Luxury Collection, Le Meridien)