UNICEF KID POWER is an ongoing wellness initiative - delivered via an award winning wearable device and app - to encourage kids in the United States to get active and help save the lives of malnourished children around the world. The program is supported by TARGET and Star Wars: Force for Change and helps create the next generation of global philanthropists.
MASTER & DYNAMIC
MASTER & DYNAMIC is a start up luxury, audio company quickly becoming famous for its admired design and impeccable sound. The team at MASTER & DYNAMIC collaborated with renowned architect Sir David Adjaye (who most recently completed the National Museum of African American History and Culture) on a new speaker and hired me to help bring the product to life with a thoughtful marketing strategy as they entered a new part of the audio market and to help educate and guide the internal team on campaign based marketing.
Product Positioning Strategy + Timing
Product Launch + Event Programming
Public Relations Strategy
Marketing alum of many great brands.
I have followed consumer desires from accessible fashion to high fashion, to luxury travel experiences and to health and wellness. Always hoping to create work that is strategic, powerful, connected and focused on great story telling. Once you have that, being thoughtful about distribution, understanding technology and consumer desires and the having money to spend in the right places at the right moments. Then, great marketing can breakthrough.
Favorite work from years gone by.
More information by request.
Starwood Hotels' Luxury Portfolio (W Hotels, St. Regis, The Luxury Collection, Le Meridien)