MASTER & DYNAMIC is a start up luxury, audio company quickly becoming famous for its admired design and impeccable sound. The team at MASTER & DYNAMIC collaborated with renowned architect Sir David Adjaye (who most recently completed the National Museum of African American History and Culture) on a new speaker and hired me to help bring the product to life with a thoughtful marketing strategy as they entered a new part of the audio market and to help educate and guide the internal team on campaign based marketing.
Product Positioning Strategy + Timing
Product Launch + Event Programming
Public Relations Strategy
UNICEF KID POWER
UNICEF KID POWER is an ongoing wellness initiative - delivered via an award winning wearable device and app - to encourage kids in the United States to get active and help save the lives of malnourished children around the world. The program is supported by TARGET and Star Wars: Force for Change and helps create the next generation of global philanthropists.